AN APPROACH THAT HAS MADE US DATA-DRIVEN AND STRATEGIC

‘At the beginning of 2023, OLG began a 12-month engagement with Customerit to help frame a business-wide review of our position, channel, product, and customer offering. The Customerit Growth Strategist worked closely with myself as Head of Marketing and OLG’s key stakeholders to undergo workshops, conduct customer research, provide clarity of our brand message and most importantly, put our customers at the heart of what we do.

During these 12 months, the expertise and practical tools provided helped us restructure and reposition our brand. The insightful approach and clear strategic framework sparked a new way of thinking. One that has helped us make data-driven, strategic decisions that inform our long-term goals.’