Customerit™ Positioning Program
A 12 week program for businesses looking to refine or carve out a distinctive space in their market that will enable them to reach specific growth goals. This program ensures your position, brand and message resonates with customers.
- Positioning playbook documented and communicated business-wide for maximum success
- Clear vision mission, values and brand narrative developed in conjunction with your team
- Comprehensive overhaul of existing channel activity and to reflect revised market position
- Updated key messages and message hierarchies to reach your audiences
Our Process:
1-2 full day discovery sessions with the leadership team
Detailed review of operating market, competitive status with opportunities and threats
Analyse customer feedback to explore strengths, weakness and improvements across the customer experience
Detailed financial analysis to understand the data points and drivers of success in the business
Alignment of market information to business strategy, ensuring capabilities are understood and growth targets validated
Develop potential positioning territories, backed by evidence to support a chosen route
Internal and external launch program developed to embed position across the business and operating market
‘By having a clear growth strategy, we were able to articulate our value proposition and pull in far bigger clients than we had thought possible. We have experienced 50% growth in sales this year and I can only put it down to two things – having a great team, and the Customerit Growth Program.’
Russell Woodbury
Armoury Group