Customerit™ Product Program
A 12 week program for businesses who want to have a solid structure to their product development planning that secures revenue and alignment to customer needs. It puts customer at the heart of product development.
- Documented product playbook with clear category focus and alignment to position and customer needs
- A new product development process, rolled out and embedded into the organisation
- Detailed brief to support the development of new key product messages to speak to customer needs
- Communications plan to support new and existing products to address customer needs
- A clear go to market plan for launching products including channel plan, asset and content requirements and KPI planning
Our Process:
1-2 full day discovery sessions with the leadership team
Deep dive into the current Market, product competition – extracting opportunities and threats
Detailed financial analysis of all products and lifecycle analysis
Analysis of customer feedback and problem-solving needs from customers
Work through the current new product development process or build a process fit for the business
Analysis of the portfolio to identify current product strategies in place
Thorough exploration of product marketing and product launch activities
‘By having a clear growth strategy, we were able to articulate our value proposition and pull in far bigger clients than we had thought possible. We have experienced 50% growth in sales this year and I can only put it down to two things – having a great team, and the Customerit Growth Program.’
Russell Woodbury
Armoury Group