Customerit exists to help leaders see their business clearly through the only lens that truly matters: the customer.
And we begin where many organisations first feel pressure: in marketing.
But we’re not your marketing agency – we’re your alignment partner. We use customer insight as a way into sharper conversations at the leadership table – conversations about what’s changed, what matters now, and where focus is really needed.
This is The Alignment Effect.
Our TeamThe people behind Customerit
Customerit was founded by Brooke Chapman and Nicola Pickup to enable organisations across Australia and New Zealand to sharpen strategy, align leadership, and unlock meaningful growth. We work alongside leadership teams to clarify direction, connect capability, and identify the right partnerships required to scale.
Brooke and Nicola lead every engagement, bringing in the right expertise when it’s needed to move the business forward.
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Brooke Chapman
Director, Growth Specialist & Accredited Family Business Advisor (FBA)
Brooke Chapman helps business leaders cut through complexity to create clarity that drives performance. With more than 20 years’ experience leading the growth functions for service and product-based businesses across Australia and New Zealand, she partners with leadership teams to align strategy, marketing, and customer understanding.
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Nicola Pickup
Director, Growth Specialist & Certified Chair™
Nicola Pickup is a catalyst for business transformation, bringing strategic clarity by embedding the customer’s perspective into leadership thinking and decision-making. With a career spanning global corporate leadership, she has worked across industries to align teams, break down silos, and enable bold, commercially grounded decisions driven by real customer insight.
Clarity starts with a conversation
If you’re feeling friction or uncertainty, let’s explore what your customers are really telling you – and what it means for your business.